Real estate investment in the region is changing. And those who anticipate these shifts are the ones who generate the best results for their clients.
In this context, Investing Latam was cited as an expert source by the La Nota Económica website., one of the most relevant business and economic media outlets in Colombia, in an article that analyzes how real estate investment is shifting away from traditional centers and redefining the regional map towards 2026.
The note includes the view of María Camila Zapata Vega, manager of Investing Latam, who explained the new trends that are shaping the behavior of real estate capital in Latin America and how investors are prioritizing markets with greater profitability, stability and appreciation potential.
One clear change: less concentration in capital cities, more regional opportunities
According to the analysis shared by Investing Latam, the market is undergoing a transformation process driven by three main factors:
• Political volatility
• Macroeconomic changes
• Need to diversify risks
As a result, Bogotá is no longer the only focus of investment, And capital is migrating to mid-sized cities and better-performing tourist destinations.
As mentioned in the article:
“Today we are seeing a clear decentralization of real estate investment. Bogotá is no longer the only focus, and cities like Medellín and Santa Marta are attracting increasing interest due to their greater profitability and dynamism.”.
The markets that currently offer the best opportunities
The report highlights several destinations that currently show superior indicators in terms of appreciation and returns.
Santa Marta
It is consolidating itself as one of the most attractive markets in the country thanks to tourism and the growth of short-term rentals.
In areas like Pozos Colorados, the value per square meter is already around $10 million, with estimated annual returns between 8% and 12%.
Medellín
Infrastructure, connectivity, and the sustained arrival of tourists and digital nomads have strengthened the demand for temporary and medium-term rentals, positioning it as a stable investment hub.
Panama
At a regional level, it continues to be the Hub of the Americas, with a dollarized economy, legal stability and favorable frameworks for foreign investment, ideal for those seeking to preserve their assets.
Punta Cana
With record tourism figures and high occupancy levels throughout the year, it remains one of the strongest markets in the Caribbean for vacation rentals.
Trends that will shape real estate towards 2026
In addition to market analysis, Investing Latam shared its vision on the future of real estate development.
Among the main trends that will gain prominence are:
• Integration with nature (green facades, patios, balconies, natural lighting)
• Multifunctional and adaptable spaces
• Incorporation of artificial intelligence applied to the home
• Sustainable materials and responsible construction
These changes respond to a new demand: homes that not only generate profitability, but also well-being and quality of life.
Being an expert source: more than just a mention
For Investing Latam, being part of these types of publications is no coincidence.
It is the result of years of work analyzing data, studying political and economic contexts, and supporting investors with strategic decisions based on real market information.
When specialized media consult our perspective, it confirms something that guides our daily work:
Real estate investment is no longer just about buying properties, but about understanding the context and anticipating capital movements.
We continue to build opportunities with market intelligence, diversification, and regional strategy.
